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According to StatCounter, the internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in late 2016. Mobile and tablet devices accounted for 51.3% of Internet usage worldwide, compared to 48.7% by desktop.

This “mobile revolution” is transforming our everyday lives and the brands we touch. Mobile devices are putting power back in the hands of the customer. This transformation in business-consumer interaction has brought about compelling market opportunities, as well as some impressive stats:

• The mobile app market is predicted to grow 270% to $189 billion by 2020
• The mobile app industry is forecast for over 270 billion downloads in 2017
• The App Store will hit 5 million apps by 2020, more than doubling its current size
  
  

This translates into a growing demand for businesses who can build desirable apps. Evidently the mobile industry is booming, but even more important is that mobile apps are completely dominating the arena:

• Apps command 86% of the average time spent on mobile
• Time on mobile web is decreasing to an average of 22 mins/day
• This time spent on apps equates to 2 hrs 19 mins per day 52% of all time spent on digital media counts for mobile apps
  
  

Consumers are utilizing apps more than ever before and by implementing a business strategy including apps, the future is literally in the palm of your hand.